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When Stephen Rose moved to Nashville in the summer of 2010, he made a disheartening discovery many before him already had: no one was selling fresh, flavorful peaches like the kind he’d grown up with.
Stephen had spent most of his childhood summers at a peach farm in his hometown of Fort Valley, Georgia. And to his surprise, no markets and grocers around Nashville were supplying true Georgia peaches, the heirloom he’d craved while he was out west and now considered a non-negotiable staple of southern summers. What he found instead was often a poorly handled, less juicy, and bland imposter. Even worse, no one around him seemed to know what they were missing.
Soon after, Stephen and his wife Jessica took a trip back to his hometown farm and confirmed two of their suspicions: 1) Nashville indeed had a peach problem and 2) they were holding the only viable solution. It was then that Stephen and Jessica began dreaming of a way to partner with his hometown farm to bring these prized peaches to not only Nashvillians, but households nationwide.
That dream began to unfold in summer 2012, when the couple bought a ‘64 Jeep truck and started selling big, beautiful, juicy Georgia peaches out of their cab in Nashville. Within five weeks, the city had consumed over 10 tons of their brown-bagged peaches. Needless to say, Nashville no longer had a peach problem.
Since then, Jessica and Stephen have remained passionate about providing both their neighbors and far-flung fruit enthusiasts with the best peaches possible. During the summer season, you can find The Peach Truck on corners across Nashville, on tour in various states, or in packages delivered right to your porch. So now, no matter where you reside, you can indulge is the magic of fresh-picked Georgia peaches all summer long.
This isn’t a story about a business or a truck ... or even a peach.
This is a love story.
It Was Love at First Sight.
The moment we first saw that ‘64 Jeep Gladiator we were smitten. It was forest-green, in desperate need of a new clutch, and all ours. We just moved to Nashville and the Gladiator solved Stephen’s first problem, which was transportation.
The second problem, however, was harder to solve.
The Peach Problem
Stephen missed peaches. A lot. This wasn’t just an occasional craving, Stephen was well-and-truly homesick for the perfectly ripened, juicy fruit he grew up with in his hometown. Fresh peaches are an essential ingredient of summer! The pale, bland imposters that filled grocery stores were a constant disappointment.
So, we dreamt and planned.
The Peach Truck
In 2012, we partnered with Stephen’s hometown farm and loaded up the Gladiator with hand-picked, just-off-the-tree peaches. There is no substitute for fresh. Customers quickly understood our obsession and ate 10 tons of our brown-bagged peaches in just five weeks! Our family grew, and so did The Peach Truck. We discovered just how many of Mother Nature’s foods tasted infinitely better with extra care and fast delivery. With the generous support of our fans, you can now find our products in 60+ booths across Nashville, 25 state tours, or at your front door with nationwide shipping. We invite you to experience the difference of freshness and share with joy!
– Jessica & Stephen Rose
